Abbott Living Wall Rental — AANP 2025
(San Diego Convention Center)
Client need
The Exhibit House and Abbott wanted a high-impact trade show booth moment that visually reinforced wellness and human-centered brand values, without feeling generic. Blank structural areas needed coverage, and the install had to be event-ready, camera-friendly, and built to perform under convention center lighting and foot traffic.
Our solution
We produced a custom living wall rental with a lush tropical plant mix, installed as two dramatic vertical green columns rising 15 feet high. We composed the planting for strong texture, depth, and “upward movement,” ensuring the wall read beautifully from across the show floor and at close range for photos and content capture.
The Outcome
A towering, immersive “jungle understory” effect, cascading foliage, layered greens, and a living texture that made the booth feel vibrant and alive. The living wall became a natural gathering point for attendees, strengthened the booth’s wellness message, and delivered the kind of organic visual impact that draws people in, and keeps them there.